Eileen Casey, President of Distinctions Market and Strategy

Eileen is an energetic leader with a passion for positioning.  Successful in a wide variety of roles, she led the development of the product strategy for a $300 million division, managed a marketing area, participated in GE’s MGP³ marketing strategy process and managed a $155 million line of business.  Eileen led strategy, development and implementation for major product development programs – ranging up to $15 million in cost and several hundred million in revenue. 

Eileen has developed best practice approaches to Marketing and Strategy that she now offers through Distinctions.  Eileen works directly with small and mid-sized business owners and their senior leadership.